What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Halladay Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Cheyenne Animal Shelter
Cheyenne Childrens Museum, Make-A-Wish
Meals on Wheels

Subaru Love Promise Heart

Love Promise Stories from Halladay Subaru

'Book'ing Some Inspiration  –  Mary

'Book'ing Some Inspiration

Halladay Subaru of Cheyenne, Wyoming decided to adopt our school for a book program they were offering. In the program, our school was allowed to choose from a list of award-winning science books that would help our school. Books were chosen to help supplement curriculum, chosen to entertain, and chosen to inspire the wonder of science in our students. The books were delivered to the 5th grade students who in turn distributed them throughout the school. The books have been a wonderful addition to our school and have inspired countless science ideas and dreams. Our school is incredibly grateful for the support of Halladay Subaru to our school!

LLS & Subaru Deliver Blankets to Cancer Patients  –  Beth M

LLS & Subaru Deliver Blankets to Cancer Patients

Halladay Subaru, in partnership with the Leukemia and Lymphoma Society, participated in a “Share the Love” campaign to help blood cancer patients at Cheyenne Oncology and Hematology. Team members from Subaru, LLS and Cheyenne Oncology and Hematology donated 80 warm, fuzzy blankets with care cards and messages of hope from the community. They also delivered 10 care kits to younger patients so the children could draw, do crafts and break away from hospital life. The program is a great way for LLS and Subaru to connect with local hospitals and help blood cancer patients. “It was a rewarding experience to be able to brighten the patients’ day and wrap them in love by providing the Subaru blankets! The cancer journey is tough, so to lift their spirits is a wonderful feeling,” LLS Sr. Campaign Director Beth Muehlethaler said.

United Way Car Voucher Drawing  –  Sara W

United Way Car Voucher Drawing

Halladay Motors made a contribution to give one lucky person a very big suprise. A $15,000 voucher for a new car. Giving back to the community is not only a core value of ours but a whole hearted commitment.

Live Remote with local radio station for Pet adoption  –  Katie E

Live Remote with local radio station for Pet adoption

We hosted a live remote with a local radio station to invite the community to come and visit for some pizza, music, and to adopt a new pet. There were 4 dogs and 1 cat that found new homes.

Fanfare For Education  –  Beth T

Fanfare For Education

The largest fundraiser for St Mary's Catholic School is a raffle. It was $100 per ticket and the winner receives their choice of a 3 year lease on an Impreza or $15,000. Over $100,000 was raised for the school.